Facebook course Curriculum
Introduction to Facebook & Instagram (Meta) Ads
Assets on Facebook & Instagram
Meta (FB & IG) Advertising Policies
Ad Manager vs Business Manager
Demographic-Based Targeting
Interest-Based Targeting
Behavior-Based Targeting
Layered Targeting
Finding Hidden Interests for Free
Integrating Facebook Pixel
Integrating Conversion API (NEW)
Fixing problems with Pixel
Domain Verification + Aggregated Events (AEM)
Standard Events in FB Ads
Understanding Remarketing
Urgency based Remarketing
Scarcity based Remarketing
Comparative Remarketing
Benefits based Remarketing
Ad reporting dashboard
Key Metrics & Funnel
Custom Reporting Dashboards
Ad Set level optimization
Ad level optimization
Pre-Click & Post Click Journey
Pre-Click & Post Click Journey
Audience stages / Traffic temperature
Ad Creative Inspirations
Approach behind making winning Ad Creatives
Making Static Ad Creatives
Making Video Ad Creatives
Creating a Conversion Objective Campaign
Custom Audience – Part 1
Custom Audience – Part 2
Benefits based Remarketing
Social-Proof Based Remarketing
Objection Handling Based Remarketing
Product-Demo Based Remarketing
Secret Discount Based Remarketing
When & How to Scale
Vertical & Horizontal Scaling
LLA Based Scaling
ABO Based Scaling
How to leverage ChatGPT for Meta Ads
Market & Product research with ChatGPT
Finding interests faster
Write winning Ad copies with ChatGPT
Ad creative brainstorming
Campaign Structure
Campaign Objectives
Creating a Campaign – Walkthrough
Creating an Ad Set
Creating an Ad
Ad Copywriting Tips
Ad Copy Hooks – Part 1
Ad Copy Hooks – Part 2
Ad Copy Hooks – Part 3
Copy Formula – AIDA
Copy Formula – PAS
Copy Formula – BAB
What are Look Alike Audiences
Different types of LLAs based on data source
Creating LookAlike Campaign
Look Alike Audience based on Value
Creating a catalogue feed
Creating a catalogue on Facebook
Creating Product sets
Catalogue Sales Ad
Automated Campaign rules
Calculating campaign budget
Recover Banned Ad Account